When you have a product or when you are offering a service and they fall under a certain brand name or trademark, what you can do best about this is to protect it, protect the market position that you have, the commercial advantages that you have and also, your business identity by means of registering your trademark. You have to be aware as well of the fact that trademark registration is a kind of registration which can be achieved if you are going to file for a trademark registration either as a part of the community registration which covers all the member state or through the IPO or Intellectual Property Office.
You have to be aware as well of the fact that the trademark registration serves as the prima facie and as an immediate evidence too of the ownership that you have regarding a registered trademark related to the goods or the services which are covered by the registration. This is also known for being the quickest and the most cost effective way in terms of securing your monopoly rights. Furthermore, we want you to know as well that the registration process for trademark registration can be completed in less than four months.
Albeit the fact that it is possible for rights that are not registered to be recognized at common law through the tort of passing, one should be fully aware of the consequences that come alongside it as it has been said that bringing such an action will bring a person onerous burned of proof. You have to know as well that except if the trademark that you have has been advertised very extensively in the place where you are situated at, expect that the process will take several years or more, especially in terms of accruing passing off rights that are enforceable as this must be supported by legit and legal evidences. Before doing anything, know that the passing off action, to be successful, you have to spend quite a sum of money and face a bit of difficulty in the process.
With regards to trademark registration, we want you to know as well that it is not only powerful but it also has two-fold benefit. This only goes to show that a trademark registration is capable of assuring you the continued right to use the trademark that you have and securing a weapon that is powerful as well so that it will prevent others from using a similar or identical trademark that you have concerning the goods or services related to it. Trademark registration is the only way for you to protect your trademark or your brand name from getting used by others.